Often, obsolete website content must be updated. Optimizing your content and breathing new life into the copy prolongs its lifespan, and Google recognizes the changes you’ve made as new content. An important rule is never to sacrifice quality in favor of quantity.
Some content is designed to be relevant only for a short time (e.g., news content), while other content can hold its value much longer. Evergreen content retains its value for years without being obsolete. There is a time and place for any content, but you always want to try to create some evergreen content. The more evergreen content on your site, the less material you need to replace regularly.
Content, particularly blog content, will quickly be buried under the daily, newer posts. Instead, you can write fresh content that references the older yet valuable content. Most visitors to your website will scroll through your content archives to look for something useful.
Of course, the newer content, the bigger your archive of older material will be. You can get more views for older material by linking to some of your latest blog posts. Your legacy content may need to be updated to stay reliable and relevant.
Complementary Content
While blog posts and social media content help keep content up-to-date, they complement the content of the homepage. Functional areas of your website that contain essential brand messages are great for updating content. The following are examples are simple but effective updates:
- swapping an image to a new one
- changing an image area to highlight a video
- adding icons
- adding a new way to display content on the page
It would help if you focused on the blogs, landing pages, or articles that were most frequently viewed. Keeping your website content up-to-date will also help ensure that you are always up-to-date with industry changes and advances. People who have read the content in the past can not only attract new viewers but also check that the updates are relevant to them.
The more content you have on your site, the more likely it is that you will increase your search engine ranking. The key is to add content relevant to your customers and your industry. If your industry is quite technical, you can also add a resource section that is updated regularly with industry developments. In summary, there are many ways to keep the content of your website up to date.
Increase Search Engine Optimization (SEO) Score
One way to increase the Search Engine Optimization (SEO) score is to continually add new content to your page in the form of blogs and informational content. The better your SEO score, the more likely it is that new traffic will be made to your website and new businesses. Also, you are an expert in your field and continuously share valuable knowledge with visitors to your site. Google wants to be able to show the most relevant and up-to-date information for each search.
When a website is frequently updated, search engines look at it as a consistent source of new information and move its listing up the ranking of search results. Your potential customers usually start most searches by typing a problem in a search engine. Therefore, the best way to attract the attention of a search engine is to provide fresh, relevant, and engaging content on your website.
You can gain links from other websites by regularly updating your web content. This can significantly improve website traffic and search engine placement. Static information on the Web does not last long. Look for interesting ways to update your website regularly. Blogs and online forums are two possible options to ensure that new content is continuously being displayed on your site.
Google loves websites that provide new or updated content for website visitors. When you update your content, you show Google that your website is still active. Content should be interesting to your readers and relevant to your industry.
Keep Customers Up-To-Date
Another good reason for updating your site with valuable content is to keep current customers up to date and provide the information they need to turn new visitors into customers. You can use an RSS feed that updates subscribers each time you publish new content on the site. Likewise, your regularly updated content can provide new visitors with valuable information about your business and your products or services.
As you can see, there are several ways to create new website content. Remember, a fresh website and updated content mean better search engine rank, more traffic, returning visitors and many other benefits.